FRONT EXTERIOR DESIGN
This is the front exterior of Port Side. We wanted to maintain the overall drama of the ends of the shipping containers but offset it with large and open windows to allow maximum sunlight. We kept the window vinyl to a minimum to not detract from any visibility when inside the cafe.
FRONT EXTERIOR & PATIO
This is a close-up view of the window vinyl. We found a see-through vinyl that would be translucent but still visible from the street.
BRAND EXTENSION PIECES
We thankfully had the time and budget to think through all the various brand touchpoints. Customized butcher paper was one of the many opportunities to extend the brand outside the physical cafe space.
EXTERIOR SIGNAGE
I worked with a local signmaker to produce a blade sign that would be lit at all hours of the day and night for maximum street- and walk-by visibility.
IN-STORE MENUS
Port Side is a restaurant that buys local produce and meat and, because of this, the menu rotates regularly. We wanted something that could get changed out easily but communicated the current offerings in a simple way. I spray-painted several clipboards black and created a templated Google document.
CUSTOM NEON SIGNAGE
Working with a local neon sign maker, I wanted to find something that could be used alternatively to the customary OPEN sign while communicating a similar message.
PRINT ADVERTISING
A few months after Port Side opened, I created an advertising campaign that targeted existing customers. Outside of the printed text-based clipboard menus, I wanted to create something that visually communicated Port Side’s other menu items in a clever way.
LOGOTYPE DESIGN
I worked with a local type designer to create a custom font for Port Side. I wanted something that paid homage to the loosely nautical theme without being kitschy or obvious. The resulting logotype is legible and strong, just like the shipping container that welcomes hundreds of customers each day.
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