CUSTOM MERCHANDISE
I managed the production of a whole season of custom merchandise items, including hats, tops, and mugs. These hats were made here in the USA with Ebbet's Field.
LOGOTYPE REDESIGN
In an effort to focus their brand, I distilled up to six logotypes into one uniform logotype to be used across all existing platforms, including packaging and the website.
CUSTOM CERAMIC MUG DESIGN
We needed one additional mug for our merchandise lineup and, similar to my work at Huckleberry, I wanted something that would become iconic to Metric and could be used every day by our customers.
CUSTOM SWEATSHIRT DESIGN
In preparation for the busy holiday shopping season, I managed the design and production of a line of sweatshirts and tees printed with a local company Lucky Prints.
PRINT ADVERTISING
I created multiple advertising pieces for the publication Ingrain Magazine. This one highlighted a key partner in the Chicagoland area, Lula Cafe. We wanted to spotlight the coffee as well as the food featured at the cafe. I wrote the copy and directed the photography for the shot.
Later in the year, we wanted to produce a print piece that highlighted Metric’s commitment to high-quality coffee. I handled the ad copy and design while the founder directed the ad's imagery.
NEW PRODUCT DESIGN
I managed and designed the roll-out of a brand-new product in the instant coffee category. We worked with the Santa Cruz-based company Steeped to produce an eco-friendly, single-serve, steepable coffee pouch.