PROJECT: O'hare airport ooh Campaign
CHALLENGE: Develop and execute an impactful awareness campaign within one week, featuring unique designs for roughly 3,000 security trays across all terminals at O’Hare Airport.
SOLUTION: I swiftly conceptualized and delivered four distinct designs that embodied the essence of convenience and accessibility, which our Fridges represent. These designs were strategically deployed across numerous high-traffic terminals.
OUTCOME: The campaign ran successfully for eight weeks, significantly boosting visibility and driving a noticeable increase in revenue at all Fridge locations throughout the airport.
REFLECTION: This project not only tested my ability to deliver creative solutions under tight deadlines but also reinforced the power of strategic placement in marketing.
Project: Nationwide Smart Fridge Touchscreen Campaign
SCOPE: From bustling airports like LAX to innovative spaces like SpaceX offices, our smart fridges feature large touchscreens that deliver dynamic content ranging from hiring announcements to brand marketing initiatives.
ROLE: Each month, I craft a new digital asset tailored to harness the best practices in motion design and user experience. These designs are not just visually appealing but are strategically crafted to communicate effectively across various environments.
APPROACH: My designs integrate subtle motion to capture the attention of viewers up close, while bolder, quicker animations catch the eyes of those passing by. I adhere to rigorous accessibility standards, ensuring that all text is clear and readable, making our global message accessible to everyone.
IMPACT: These touchscreen displays are more than informational; they are designed to inspire and engage millions of viewers each month, enhancing their interaction with our brand at critical touchpoints across the nation.
FEATURED WORK: Below is a video compilation of some of the standout touchscreen designs I developed over the past year, showcasing the diversity and impact of my work.
Video Art Direction and Editing
I put together a short video, and the first of its kind, for Farmer’s Fridge to communicate the mission and voice of the brand. Using recycled and newly shot footage, we were able to craft a story that was relevant and impactful. We recruited a staff member to do the voice-over, and I handled the script, storyboarding, and art direction.
Paid Media
For two years, I put together 8-12 new digital ads for Facebook, Instagram, Pinterest, YouTube, and other channels every two weeks. I relied heavily on my own personal growth through this process and quickly learned something I hadn't known before my role at Farmer's Fridge: motion design. I began using Photoshop's animation tools but quickly outgrew them. Now I'm fully versed in Adobe After Effects. We rely on Adobe Stock for music and some photography and use UpWork to hire voice-over actors to narrate.
This video includes several examples of the messaging, content, and animation that I put together for these digital ads.
Web Design
We migrated to a headless e-commerce platform and started using Contentful to manage our website. The company needed someone to jump in and help with this process and my team was chosen to do the work. I collaborated with the product team to do UX research and used the marketing team to write site copy. We designed the pages in Figma, and it was primarily my responsibility to build and launch each landing page and the home page in collaboration with the tech team. Check out an example of my recent work here: http://www.farmersfridge.com
The Figma file above is what I created, which eventually became the home page.
Email Design
During the course of my time at Farmer's Fridge, I created a new brand direction for our email campaigns. It was focused on being a more digitally friendly brand with clean lines, ADA-compliant color contrast, and a clear and concise set of assets to use for each email. I've created over 150 unique email designs that brought in well over $10M in revenue and reached over 300K customers.
Photography
I worked on a photo shoot that will be used to communicate the value of our core business channel for in-office meals. We hired an outside studio but sourced models from within the company. I organized all the logistics and was on site providing art direction.
Print Design
I'm responsible for all of the print design at Farmer's Fridge. This includes supporting the client engagement and sales teams, creating the materials and resources they need to perform highly and achieve revenue goals.
