SUMMARY: A sprint project to design and launch an airport-wide ad campaign across every security tray at Chicago O’Hare.
CHALLENGE
Execute an eye-catching awareness campaign for Farmer’s Fridge within an extremely tight turnaround: one week from kickoff to final art for over 3,000 TSA security trays at Chicago O’Hare Airport.
Execute an eye-catching awareness campaign for Farmer’s Fridge within an extremely tight turnaround: one week from kickoff to final art for over 3,000 TSA security trays at Chicago O’Hare Airport.
SOLUTION
I quickly ideated and designed four unique creative directions that balanced clarity, impact, and the brand’s friendly tone. The messaging emphasized convenience, fresh food, and the ease of grabbing a Fridge meal while traveling. Each tray was thoughtfully placed across high-traffic terminals, ensuring maximum visibility at every checkpoint.
I quickly ideated and designed four unique creative directions that balanced clarity, impact, and the brand’s friendly tone. The messaging emphasized convenience, fresh food, and the ease of grabbing a Fridge meal while traveling. Each tray was thoughtfully placed across high-traffic terminals, ensuring maximum visibility at every checkpoint.
OUTCOME
The campaign ran for eight weeks and delivered strong results—including increased brand awareness and a clear uptick in sales at every Fridge unit in the airport.
The campaign ran for eight weeks and delivered strong results—including increased brand awareness and a clear uptick in sales at every Fridge unit in the airport.
REFLECTION
This project was a crash course in fast, high-impact creative. With no time for overthinking, it was all about instinct, alignment, and trust in the brand. It also underscored how valuable smart media placement can be, especially in environments where dwell time is high and attention is focused—like a TSA line.
This project was a crash course in fast, high-impact creative. With no time for overthinking, it was all about instinct, alignment, and trust in the brand. It also underscored how valuable smart media placement can be, especially in environments where dwell time is high and attention is focused—like a TSA line.
